Help us surprise a soldier this Chanukah 💚

Send an Aroma gift card and remind a soldier on the long journey to or from base that someone out there is thinking of them. A little gift goes a long way. ❤️

Send a card · $40Secure checkout · takes under a minute

A note from Sharon (The Founder)

Dear friends,

Every Card Counts began with a wish to surprise soldiers with an Aroma gift card. As a mom of soldiers, I know the journeys to and from base can feel longer on some days than others. I wanted to offer a small pause along the way. A coffee, a sandwich, and the feeling that someone was thinking of them.

Together, we turn your contributions into Aroma gift cards for soldiers, each with a handwritten note. With locations across Israel, Aroma makes it easy for them to use their cards wherever they happen to be.

A soldier holding a gift card envelope with a handwritten note — A small pause along the way

Two soldiers holding up their gift cards and notes — Out of the blue 💚

The soldiers' reactions have been priceless. So much gratitude, and a little disbelief that someone they'd never met would surprise them with a gift out of the blue.

How it works

You make it possible

Each $40 becomes an Aroma gift card — a coffee, a sandwich, a small pause along the way.

We write a note

Every card goes out with a handwritten note. You can even send us your own message to include.

A soldier is surprised

With Aroma locations across Israel, they can use it wherever they happen to be.

Aroma💚

+ a handwritten note

For a Chayal

This Chanukah

We're collecting for another round of cards.

Whether you've helped before or are hearing about us for the first time, we'd love for you to be part of it. If you'd like, send us a personal message to write on a soldier's card.

$40 per card

Send a soldier a card

Thank you for helping turn our appreciation into something a soldier can hold in their hand.

Please share this with anyone who might like to join us.

With gratitude,

Sharon Leibowitz

Every Card Counts